Alec Baldwin, Queen Latifah Become Classic Disney Characters For New Campaign

As the Spirit of the Magic Mirror, Alec Baldwin joins Olivia Wilde as the Evil Queen from "Snow White and the Seven Dwarfs," 2011 As the Spirit of the Magic Mirror, Alec Baldwin joins Olivia Wilde as the Evil Queen from "Snow White and the Seven Dwarfs," 2011

Alec Baldwin has been given the Annie Leibovitz treatment in a new campaign for Disney Parks.

In new images shot by famed photographer Leibovitz and released on Thursday, the “30 Rock” funnyman heads behind the glass as the Spirit of the Magic Mirror, opposite “House” beauty Olivia Wilde as the Evil Queen from “Snow White and the Seven Drawfs” for Disney Parks’ “Let the Memories Begin” campaign.

Another image from the campaign features Oscar winner Penelope Cruz as the darling Belle with her transformed prince – Oscar winner Jeff Bridges – in a scene from “Beauty and the Beast.”

The third image in the series features diva Queen Latifah as Sea Witch Ursula from “The Little Mermaid.”

“I was excited about doing this project,” Queen Latifah said in a statement. “Villains get to have all the fun.”

The three portraits are the latest from Disney, which previously featured images of celebrities – including David Beckham as Prince charming – in 2007.

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