David Beckham ‘Amazed’ By His Building-Sized Underwear Ads

June 26, 2008

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ORIGINAL ARTICLE: June 26, 2008

David Beckham made his first visit to San Francisco last week and it was a monumental affair.

The soccer star turned up to see the unveiling of his building-sized ad for Emporio Armani underwear — and was a bit taken aback.

“To be honest, I was amazed by the huge billboard poster outside Macy’s department store, but even more amazed by the amount of people who turned up to see it,” Beckham wrote in his online blog.

Becks was revealed as the face of Emporio Armani’s underwear campaign in December of last year, but his latest series of ads, unveiled last week and which feature the chiseled Brit posing on the beach, have continued to create a stir. The attention of the saucy shots has forced a double take by Becks himself.

“I’m always surprised by the amount of attention certain things create, but the attention this campaign has created is pretty incredible,” Becks wrote.

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