The 2011 NBA All-Stars will shine alongside an A-list cast of television, film, and music talent when they arrive at the first-ever T-Mobile Magenta Carpet at the 2011 NBA All-Star Game in Los Angeles on Sunday, Feb. 20, which will include special performances by Grammy-nominated artist Bruno Mars and R&B superstar Keri Hilson.
The event will feature Access Hollywood’s Maria Menounos conducting interviews for NBA TV’s and TNT’s pregame specials, while actor/comedian Nick Cannon will host the stage show.
While Los Angeles has been home to many red carpet events, the 40,000 square-foot custom magenta carpet – the color synonymous with T-Mobile – will liven up the traditional pregame experience at the 60th NBA All-Star Game.
Live coverage of the T-Mobile Magenta Carpet will begin on NBA TV starting at 5 PM ET leading into TNT’s live pregame show from 7 to 8 PM During the three-hour T-Mobile Magenta Carpet show, all 24 NBA All-Stars will walk the carpet in the first hour on their way to the arena, followed by a star-studded guest list of NBA players, NBA legends and celebrities from film, television, music, fashion, and other sports.
During TNT’s live broadcast from L.A. Live, Grammy-nominated artist Bruno Mars, a talented singer, songwriter, and producer, will perform his latest hits and R&B star Keri Hilson will perform her current single “Pretty Girl Rock” during NBA TV’s broadcast beginning at 5 PM ET.