David Beckham Named New Face & Body Of Armani Underwear

When David Beckham is not playing
soccer for the LA Galaxy, he’ll be hanging out in his undies– Emporio Armani
Underwear, that is.

Giorgio Armani, designer of the new Emporio Armani Underwear collection,
announced Monday that David Beckham will be the new face of the product.

“David is truly a modern day icon in that his fame extends well beyond the
realm of soccer. He is considered as one of the world’s most talented soccer
players and a former captain of his national team, but his image has come to
stand for more than this. He represents a notion of modern masculinity: as a
sports hero, husband and father,” said the designer.

Armani went on to comment on the Beckham’s impeccable fashion sense and
ability to set trends.

“He is also a man with a great sense of style. There was a time when soccer
players were not always considered to be fashion role models. David Beckham has
helped to change that,” Armani added.

David echoed his excitement about the new collaboration and working with his
friend.

“I first met Mr. Armani quite a few years ago while I was working with the
England team when he designed our World Cup suit. I’ve been a big fan of his
style for a long time and, through the years, my wife and I have become friends
with him, so I’m happy to be working with him now. For me Giorgio Armani is a
man who has been at the top of his game for more than thirty years,” Becks
said.

Beckham’s underwear spread will debut in the February edition of Vanity Fair,
and then appear on billboards across the country.