Dove Challenges ‘Real Women’ To Create Next Ad

GREENWICH, CT, Dec.14, 2006 ? Beginning today real women will have a once in a lifetime opportunity to make their ad making dreams a reality by entering the Dove Cream Oil Body Wash Ad Contest. The makers of Dove, the beauty brand recognized globally for embracing real women in its advertising, are inviting women to create their own 30 second commercial to launch the new Dove Cream Oil Body Wash Collection. The ad that best captures the essence of the new products and the brand?s philosophy will premiere during a commercial break on the 79th Annual Academy Awards on Feb. 25, 2007.

Grey?s Anatomy star Sara Ramirez joins Dove to help kick-off the contest and encourage women to submit their entries at www.dovecreamoil.com Entries will be accepted from 12:00 A.M. EST on Dec. 14, 2006 to 11:59:59 P.M. EST on Jan. 15, 2007. Three finalists will be announced on Jan. 24, 2007, with the top ad airing during a commercial break on the 79th Annual Academy Awards on Feb. 25, 2007. The finalists will receive an all-expense paid trip to Los Angeles the weekend of the awards plus tickets to a private viewing party.

?I am proud to work with a brand that has taken strides to widen the definition of beauty and show women that beauty comes in more than one shape,? said Ramirez. ?The Dove Cream Oil Body Wash Ad Contest is a rare opportunity for real women to showcase their talents in front of millions.?

Dove partnered with AOL to host the contest site. A step-by-step tutorial and editing tools, along with sample Dove ads, are provided at www.dovecreamoil.com to make the project easy for both novice and advanced filmmakers.

?This contest celebrates the launch of the Dove Cream Oil Body Wash Collection and our brand philosophy,? said Kathy O?Brien, Dove marketing director. ?We are excited to see how women everywhere express themselves in their individual ads.?

Entries for the Cream Oil Body Wash ad will be reviewed by an anonymous panel of judges. Scoring will be based on originality, content and creativity. Contest rules are available at www.dovecreamoil.com.

Dove Cream Oil Body Washes are a new category of body cleansers delivering the ultimate moisture from Dove. With more moisture than any other regular body wash, Dove Cream Oils provide the real care you expect from Dove in a surprisingly indulgent way. Special technology whips the oil into an exceptionally rich, smooth cream leaving a soft, silky feel. Available in three variants for a variety of moisture needs, the Dove Cream Oil Body Wash collection will be sold in food, drug, mass and club retail outlets beginning in February 2007.