Green Seal, Inc. and the Environmental Media Association (EMA) announced today that FOX’s “24” will be the first production to receive the new EMA Green Seal Award. The new standard for green productions includes auditing, rigorous standards and is designed to promote sustainable practices in the entertainment industry.
EMA established the EMA Green Seal in 2004 as an award that recognized and praised film and television productions that incorporated green initiatives into production practices. Green Seal, Inc. and EMA recently officially partnered to continue their groundbreaking work in greening the entertainment industry. The revised EMA Green Seal program allows EMA and Green Seal, Inc. to simultaneously promote sustainable production methods and highlight those in the industry who make strides in incorporating these practices into both film and television production.
“We are so excited that ‘24’ is the first series to receive the new EMA Green Seal,” said Debbie Levin, President, EMA, in a statement to Access Hollywood.
“The producers, with the support of FOX and the cast, have been leaders in sustainable productions for many years, so it makes sense that they would be the first to qualify for the new EMA Green Seal.”
“I am so proud of the strides we’ve made in reducing the production’s carbon footprint,” commented ‘24’ executive producer and showrunner Howard Gordon in a statement to Access. “Our cast and crew’s commitment to this effort has been extraordinary, and what surprised many of us was how easy it was to make small but really meaningful changes to the production process. We hope our example inspires other series to do the same and are happy to share the strategies we’ve learned with the dozens of TV productions shooting around town.”
“The producers of ‘24’ are to be commended for their commitment to sustainable productions, and we hope they will serve as a model as we begin to roll out the new EMA Green Seal,” said Green Seal CEO Dr. Arthur Weissman.