Glam Slam: Globes Makeup Trends

The countdown is on for this Sunday’s star-studded Golden Globes. Yay — can’t wait to check out all the stars…from their gowns to the hair and their makeup.

“On the red carpet, everyone wants to look new and relevant in today’s hottest fashion and beauty trends with a glamorous twist, says celebrity makeup maven Sonia Kashuk, “so a lot of what we are going to see this year will be a variation on this season’s biggest trends.”

Sonia shares her beauty forecast for the Globes and how you can achieve the look with her affordable makeup, which is available at Target.

“Lips will take center stage and with the retro trend in full swing, there will be a lot of rich bordeaux and deep bright reds (like Angelina’s!) reminiscent of the ‘70s and ‘80s. Color and sparkle will be big this year with the focus on metallic and jewel tones. Of course there will be many starlets sporting the timeless look of a beautiful nude face as well.

I love a cleaner, more natural face on the red carpet because it is fresh, modern and universally flattering. The first step to getting this look is creating flawless skin. Once your ‘canvas’ is smooth and primed, cover imperfections and even out tone with a luminous foundation. I am a big believer that dewy radiance is always better than matte, flat skin. Use a highlighter, such as my Super Sheer Shimmering Highlighter, along the top of the cheekbones to catch the light and create a beautiful glow. There are two directions you can take with this look: a strong mouth with a soft eye or natural face with a delicate smokey eye. If you decide to focus on the mouth, keep the eye subtle by using a wash of shimmering color, such as any of the shades in my Eye Shadow Quad in Showstoppers, over lids, keeping application light and sheer. Flush out cheeks, applying blush to the apples in a circular motion, working your way back towards the hairline. Then choose a bright red or pink lip color to make the face pop—I personally love a matte red like my Velvety Matte Lip Crayon in Rosey Nude. The trick with a bold lip color is to make sure it is not overly defined which will look dated. Avoid this by using your fingertips to blur the lip line. If you opt for the subtle smokey eye, use a coral-peach blush on the cheeks for some healthy color and apply a soft nude lip color, such as my Luxury Lip Color in Truffle. Next, turn your attention to the eye. Using shades of tan and taupe create a gradation of color over the lid, with the lightest tone at the center, medium hue in the crease, and darkest shade at the lash line for definition. Make sure everything is buffed and smudged — you never want to see where one color ends or begins.

While every celebrity will have their own customized look from head to toe, you can bet on one thing for them all to have in common is lashes! No red carpet face is complete without the extra drama of false eyelashes and no matter what aesthetic you are trying to achieve, throwing on a pair of lashes is sure to wow.”

For more info on Sonia, head to www.target.com and if you are in the Los Angeles area this weekend, you can meet Sonia and her team in person at free pop-up makeover events. On Saturday January 14, she will be at the Target in Thousand Oaks and at Target in Upland on Sunday January 15.