Justin Timberlake Unveils New Film

Justin Timberlake stars in a new film—but it’s not a big
Hollywood release.

The Grammy winner and his longtime friend Trace Ayala appear
in an artsy new film short to promote the fall collection of William Rast, the
clothing line they co-founded in 2006. The name of the line “William Rast” is a combination of Timberlake’s
grandfather’s first name and Ayala’s grandfather’s last name.

In the film, the pair recounts the evolution of the brand as
well as the influence of their hometown of Memphis, Tennessee on the latest collection.

READ: Justin Timberlake Added As A Partner To Pilgrimage Festival

WATHC: Justin Timberlake’s William Rast Promo

Justin isn’t the only music superstar making a splash during New York’s Fashion Week.

On Wednesday, Kanye West debuted his Yeezy Season 4 line in an outdoor show on Roosevelt Island in New York. Kylie and Kendall Jenner also showcased their latest designs in NYC on Wednesday for their line Kendall + Kylie.

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