Lindsay Lohan’s high-fashion shopping habits are well documented — and now she’s putting that to work: Emanuel Ungaro has hired her as its artistic adviser.
The French fashion house is pairing Lohan with a new designer — Estrella Archs — for what it’s calling a new consumer-led business model.
“A designer only-led fashion house isn’t enough, so we’re adding a super consumer who gives us a direct channel to consumers,” said Ungaro CEO and president Mounir Moufarrige.
He also said Lohan will give an “electric shock” to a label that has aged along with its customers.
Moufarrige visited Lohan at her home for a week in Los Angeles and found her to be a fashion superstar.
“Her home is like a department store,“he said. “You have to sit on the floor because the settees, chairs and tables are covered with clothes and accessories.”
The first joint Lohan-Archs collection will debut during Paris Fashion Week on Oct. 4.
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