NBC is bringing a dash of style to its lineup.
Supermodel Elle Macpherson will host “Fashion Star,” a new reality series for the network, the Peacock announced on Monday.
The show – which will search for the next big fashion brand — gives 12 unknown designers the chance to win a multi-million dollar contract to launch their line in America’s largest retail stores. Each week, the designers will be put through a variety of challenges that will push them to further develop and expand their brands.
According to NBC, famous designers and buyers from America’s largest retailers will serve as the judges, making on-the-spot decisions as they bid against each other, dipping into their own wallets to purchase the work of these up-and-coming designers.
“Brands have become expressions of communities and statements of identity. Polo, Kate Spade, Uggs, Ray Ban and Victoria’s Secret are all great examples of brands that have popped and reflect an entire lifestyle beyond just articles of clothing. This country is overflowing with incredibly talented designers from all walks of life who are waiting to be discovered,” said Paul Telegdy, Executive Vice President, Alternative Programming, NBC and Universal Media Studios. “Who better to host then Elle Macpherson — her impeccable fashion sense and 30 years of experience building her eponymous brand are tremendous assets to the show and the designers.”
Macpherson’s television credits include hosting and executive producing two seasons of the hit series “Britain’s Next Top Model.”
Adding an interactive layer to the program, at the end of each episode of “Fashion Star,” viewers will have the chance to immediately purchase the winning designs showcased on the episode that week.
“In the end, one designer will successfully combine fashion and business to become the next ’Fashion Star’ and have their entire fashion line on sale exclusively in one of the biggest retailer’s in the world,” NBC stated in a press release.