STOCKHOLM, Sweden (December 7, 2006) — Hennes & Mauritz, Europe’s largest fashion retailer, has once again sealed a deal with Madonna for a new fashion line.
Madonna has teamed up with Margareta van den Bosch, H&M’s head of design, to create the “M by Madonna” women’s wear collection, scheduled to be launched globally in March, the company said Thursday.
This is the second time the 48-year-old pop singer has collaborated with the Swedish clothing chain. H&M supplied Madonna and her entourage with an offstage wardrobe for her “Confessions” world tour.
“I’ve made no secret of my love for fashion and trends,” Madonna said in a statement. “Working with Margareta and H&M was an exciting and new creative challenge for me. I’m really happy with the results and look forward to wearing `M by Madonna’ along with the rest of the world.”
H&M said the new collection will “reflect Madonna’s timelessness, unique and always glamorous style.”
Designers such as Karl Lagerfeld, Stella McCartney and Viktor & Rolf have produced collections for H&M.
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