Taylor Swift already has everybody singing her songs – will they be wearing her scent next?
According to Women’s Wear Daily, the teen country sensation has signed a deal with Elizabeth Arden to drop her own fragrance.
“I have always loved how fragrance can shape a memory… the way certain scents remind you of events and people that are imprinted in your thoughts,” Taylor said in a statement to WWD.com. “Lately I’ve been having fun experimenting with combining some of my favorite scents, so I’m really excited about working with Elizabeth Arden to develop my own unique fragrance.”
Taylor will reportedly be involved in creating and designing the smell of fragrance and also the packaging and marketing.
Elizabeth Arden has previously launched successful scents with Britney Spears, Mariah Carey, Hilary Duff and more.
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