Austrian Fashion Designers Gear Up To See ‘Bruno’

 
 
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  • Sacha Baron Cohen as Bruno, May 2009
  • Sacha Baron Cohen poses after a press conference before the Australian premiere of ‘Bruno’ on June 29, 2009
  • Sacha Baron Cohen makes a Royal entrance at the British premiere of “Bruno” on June 17, 2009 in London

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  • Getty Images

    Sacha Baron Cohen as Bruno, May 2009

  • Getty Images

    Sacha Baron Cohen poses after a press conference before the Australian premiere of ‘Bruno’ on June 29, 2009

  • Getty Images

    Sacha Baron Cohen makes a Royal entrance at the British premiere of “Bruno” on June 17, 2009 in London

 
 

FIRST PUBLISHED: July 1, 2009 3:35 PM EDT
LAST UPDATED: July 1, 2009 8:01 PM EDT

BERLIN, Germany --

Austrian fashion designer Lena Hoschek says she is not put off by the prospect of “Bruno” — Sacha Baron Cohen’s new film where he plays an over-the-top flamboyantly gay Austrian fashion enthusiast.

Hoschek, who is popular for her 1950s pinup girl style clothes with U.S. pop star Katy Perry, says she’s actually looking forward to seeing the movie.

“I think it’s gonna be a fun film,” she told the Associated Press on the sidelines of the Mercedes Benz Fashion week in the German capital.

“Bruno” is the follow-up to the surprise 2006 box-office hit, “Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan,” in which Baron Cohen played a clueless journalist on a U.S. tour.

Munich-based designer Marcel Ostertag was a little more reserved about his expectations.

He says while he’s looking forward to the film — which opens July 10 — he was worried that it may give people the wrong idea of the fashion industry.

“The world of fashion isn’t really like what he shows,” Ostertag said. “I can laugh about it because I liked ‘Borat,’ but I am also worried if people will take him seriously.”

Copyright 2009 by Associated Press. All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.

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