Bruno Mars, Keri Hilson & Access' Maria Menounos Set For NBA All-Star Gig

Bruno Mars Hosts New Year's Day at Haze Nightclub in Las Vegas on January 1, 2011 Bruno Mars Hosts New Year's Day at Haze Nightclub in Las Vegas on January 1, 2011

The 2011 NBA All-Stars will shine alongside an A-list cast of television, film, and music talent when they arrive at the first-ever T-Mobile Magenta Carpet at the 2011 NBA All-Star Game in Los Angeles on Sunday, Feb. 20, which will include special performances by Grammy-nominated artist Bruno Mars and R&B superstar Keri Hilson.

The event will feature Access Hollywood’s Maria Menounos conducting interviews for NBA TV’s and TNT’s pregame specials, while actor/comedian Nick Cannon will host the stage show.

While Los Angeles has been home to many red carpet events, the 40,000 square-foot custom magenta carpet – the color synonymous with T-Mobile – will liven up the traditional pregame experience at the 60th NBA All-Star Game.

Live coverage of the T-Mobile Magenta Carpet will begin on NBA TV starting at 5 PM ET leading into TNT’s live pregame show from 7 to 8 PM During the three-hour T-Mobile Magenta Carpet show, all 24 NBA All-Stars will walk the carpet in the first hour on their way to the arena, followed by a star-studded guest list of NBA players, NBA legends and celebrities from film, television, music, fashion, and other sports.

During TNT’s live broadcast from L.A. Live, Grammy-nominated artist Bruno Mars, a talented singer, songwriter, and producer, will perform his latest hits and R&B star Keri Hilson will perform her current single “Pretty Girl Rock” during NBA TV’s broadcast beginning at 5 PM ET.