CoverGirl Pulls Taylor Swift Ad Over Eyelash Enhancements
First Published: December 21, 2011 10:26 PM EST Credit: CoverGirl
LOS ANGELES, Calif. -- A Taylor Swift CoverGirl ad was pulled after an advertising watchdog organization determined a cosmetic ad featuring the star was misleading.
Procter & Gamble, the parent company behind CoverGirl, chose to pull Taylor’s add for CoverGirl NatureLuxe Mousse Mascara after the National Advertising Division of the Council of Better Business Bureaus determined the ad was misleading, the New York Times reported.
The ad featured the singer posing and showing off her peepers – with very plump lashes – but also, at the bottom, in small print read, “Lashes enhanced in post production.”
“The rule is that… advertising has to be truthful, accurate and not misleading,” Andrea C. Levine, a lawyer who worked on the case, and the director of the National Advertising Division, told the newspaper. “What the picture says, the small type can’t take it away.”
This isn’t the first time an ad featuring a celebrity has drawn the ire of an advertising watchdog organization.
In July, a Lancome ad with Julia Roberts and a Maybelline spot featuring Christy Turlington were banned in Britain, following claims the images did not reflect realistic results of the products.
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