David Beckham Reveals New Underwear Ad

 
 
enlarge
  • David Beckham poses for an Armani underwear campaign
  • David Beckham reveals Autumn/Winter Armani underwear campaign at Selfridges on June 11, 2009 in London
  • David Beckham and Victoria Beckham leaving ‘Da Giacomo’ restaurant on March 8, 2009 in Milan, Italy
  • David Beckham takes the field for AC Milan

1/4

  • Emporio Armani

    David Beckham poses for an Armani underwear campaign

  • Getty Images

    David Beckham reveals Autumn/Winter Armani underwear campaign at Selfridges on June 11, 2009 in London

  • Getty Premium

    David Beckham and Victoria Beckham leaving ‘Da Giacomo’ restaurant on March 8, 2009 in Milan, Italy

  • Getty Images

    David Beckham takes the field for AC Milan

 
 

FIRST PUBLISHED: June 11, 2009 10:31 AM EDT
LAST UPDATED: June 11, 2009 10:39 AM EDT

LOS ANGELES, Calif. --

David Beckham has people cheering for him – but he’s not on the field and he’s not wearing all of his clothes.

The British soccer sensation revealed his new Armani underwear campaign at Selfridges department store in London on Thursday.

Thousands of fans gathered in front of the store to meet David and watch the unveiling of the racy photo, which adorns the front facade of the department store.

“David has a great sense of style and is an inspiring role model – this is what makes him the perfect partner for Emporio Armani underwear,” Giorgio Armani said in a released statement. “I am very excited that David Beckham’s new campaign image was unveiled exclusively in his home country and where better than at such an iconic retail destination as Selfridges.”

Copyright 2009 by NBC Universal, Inc. All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.

Keep your Access to everything in Hollywood! Breaking news and personal commentary from Nancy, Billy, Tony, Shaun, Maria & all of our producers! Follow us on and now!

 
 
 
 
 
 
 

What Do You Think?

How many times will you see ‘New Moon?’

  • Kristen Stewart and Robert Pattinson in ‘New Moon’
     
  • Robert Pattinson and Kristen Stewart chat during the presentation of their new film ‘The Twighlight Saga: New Moon’ during the HVB youth event at the Olympic Hall on November 14, 2009 in Munich, Germany
     
  • Taylor Lautner and Robert Pattinson arrive at the afterparty for the premiere ‘The Twilight Saga: New Moon’ at the Hammer Museum on November 16, 2009 in Los Angeles, California
     
  • Robert Pattinson runs his fingers through his hair as he hits ‘The Twilight Saga: New Moon’ premiere red carpet, LA, Nov. 16, 2009
     
  • Michael Sheen in Summit’s ‘New Moon’
     
  • Alex Meraz, Kiowa Gordon, and Chaske Spence as werewolves in ‘New Moon’