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FIRST PUBLISHED: July 9, 2009 12:09 PM EDT
LAST UPDATED: July 9, 2009 12:31 PM EDT
LOS ANGELES, Calif. --
Everything Michelle Obama wears turns to retail gold. We saw it with White House Black Market. We saw it with J.Crew. We’ve seen it with Isabel Toledo and Jason Wu, relatively unknown designers, whom she single-handedly put on the mainstream map.
Can Michelle do it again? Talbots is hoping so. Yes, Talbots - the chain that immediately conjures up images of the conservative and very traditional ladies where I grew up in South Carolina. The All American company, which was founded in 1947 and known for it’s timeless classics, is going for a bit of a makeover itself with a new design and marketing team. But the biggest push from frumpy to fabulous could be courtesy of Michelle herself.
The First Lady wore the company’s “Rose Print Silk” dress on Sunday for her trip to Moscow. She must really like the $169 floral dress because it was the second time she wore it. (Love that she wears things more than once!)
After she first wore the dress on the May cover of Essence magazine, Talbots sold three thousand of the dresses.
Now that she’s donned it again, the chic little number is sure to sell out. Especially since the dress is now on sale for $89.99; a small price to pay to look as presidentially posh as our First Lady. www.talbots.com
Copyright 2009 by NBC Universal, Inc. All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.
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Jon Gosselin smiles while hosting a pool party at Wet Republic at the MGM Grand in Las Vegas on August 29, 2009
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Courteney Cox visits ‘Late Show With David Letterman’ at the Ed Sullivan Theater, NYC, October 27, 2009
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Taylor Lautner, Kristen Stewart and Robert Pattinson arrive at the ‘New Moon’ premiere after party at the Hammer Museum on November 16, 2009 in Westwood, California
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Zac Efron poses at the 2009 MTV Movie Awards Press Room at Gibson Amphitheatre on May 31, 2009 in Universal City, California
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Sheryl Crow attends 2009 VH1 Divas at Brooklyn Academy of Music on September 17, 2009
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Michelle Obama on the cover of Glamour magazine, 200
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Michelle Obama exercises with a hula hoop during a healthy kids fair on the South Lawn of the White House in Washington DC on October 21, 2009
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Clint Eastwood and J.J. Abrams at the GQ ‘Men Of The Year’ party on November 18, 2009
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