Hulu Steps Into Music Video Ring Against Google

 
 

FIRST PUBLISHED: April 23, 2009 6:40 PM EDT
LAST UPDATED: April 23, 2009 6:48 PM EDT

LOS ANGELES, Calif. --

Hulu.com is in talks with the four major record labels to add music videos to its library of TV shows and films, according to Bloomberg News.

The video Web site, jointly owned by NBC Universal and News Corp., is reportedly negotiating with EMI Group Ltd., Warner Music Group Crop., Universal Music Group and Sony Music Entertainment, for access to their extensive music video libraries to compete with Google’s YouTube.

YouTube and Universal Music Group are readying a rival site, Vevo.com, which is also said to be reaching out to the other major labels.

Formerly the domain of TV networks such as MTV, music videos have found a second life on the Web, where videos such as Avril Lavigne’s “Girlfriend” and Rihanna’s “Don’t Stop The Music” have been viewed tens of millions of times.

Copyright 2009 by NBC Universal, Inc. All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.

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  • Adam Lambert performs onstage at the 2009 American Music Awards at Nokia Theatre L.A. Live on November 22, 2009 in Los Angeles, California
     
  • Adam Lambert performs onstage at the 2009 American Music Awards at Nokia Theatre L.A. Live on November 22, 2009 in Los Angeles, California
     
  • Adam Lambert performs onstage at the 2009 American Music Awards at Nokia Theatre L.A. Live on November 22, 2009 in Los Angeles, California