Jennifer Lopez Shuts Down Sweetface Clothing Line
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FIRST PUBLISHED: June 24, 2009 6:32 PM EDT
LAST UPDATED: June 24, 2009 6:41 PM EDT
LOS ANGELES, Calif. --
Jennifer Lopez’s Sweetface clothing line has gone sour.
The singer-actress-designer is shutting down her Sweetface line, according to Women’s Wear Daily.
After launching in 2003, the line will halt production with the spring 2009 collection – currently in stores – as its last, at least for now.
“In light of new company strategies, we have decided to put the Sweetface line on hiatus while we prepare to reintroduce the brand in the near future with new messaging points and an entirely new fashion point of view,” the company said in a statement.
No word on when the line might return to stores.
Jennifer is the latest celebrity to recently pull the plug on a fashion line – Mandy Moore and Lauren Conrad also recently announced they were putting their collections on hiatus earlier this year.
Sweetface was the second clothing line for Jennifer, who also has JLO by Jennifer Lopez, which sells in 40 countries outside the U.S.
JLO, which launched in 2001, stopped production in the U.S. in 2007.
Copyright 2009 by NBC Universal, Inc. All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.
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