J.Lo Not Pulling A Sasha Fierce With ‘Lola’

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The fierce Jennifer Lopez steps out in New York on Wednesday, April 22
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Marc Anthony and Jennifer Lopez make a sweet pair at the MTV Video Music Awards at Radio City Music Hall in New York City on September 13, 2009
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Jennifer Lopez and husband Marc Anthony arrive to the Edison Ballroom in NYC to celebrate her 40th birthday on July 25, 2009
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Jennifer Lopez on the set of ‘The Back-Up Plan’
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Jennifer Lopez rocks a baby bump on the set of her new movie ‘The Back-Up Plan’ in New York City on July 20, 2009

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FIRST PUBLISHED: October 8, 2009 5:19 PM EDT
LAST UPDATED: October 8, 2009 5:33 PM EDT

LOS ANGELES, Calif. --

Music’s biggest stars have been known to adopt alter-egos from time to time – Beyonce channels Sasha Fierce, Garth Brooks became Chris Gaines for an entire album and David Bowie transformed into the unforgettable Ziggy Stardust in the ‘70s – but Jennifer Lopez is not becoming the mysterious Lola.

In advance of J.Lo’s upcoming new album, “Love?” dropping in January, the singer has released the dance track “Fresh Out of the Oven,” featuring rapper Pitbull. The track will not be appearing on her new album, but has spawned a Web site and Twitter account featuring a dancing diva named Lola, sparking rumors that J.Lo might be taking on a new identity.

But according to a source close to the singer, Lola is not sticking around.

“Lola is just for this song, it’s not her ongoing persona,” the source told People “It’s something fun. She hasn’t become Sasha Fierce. There won’t be anything to do with Lola on her ‘Love?’ album.”

J.Lo’s record label also confirmed that Lola wouldn’t be hanging around too long on Jenny’s block.

“This is a hot club record that the label loved and Jennifer thought was fun,” Amanda Ghost, president of Epic Records told People. “Jennifer and Pitbull got together and the record leaked. Lola is a fun character just for this song.”

Listen to Jennifer’s “Fresh Out of the Oven,” HERE! Fierce hit? Or dance floor bore? Tell us what you think below in our comments section below!

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