Justin Bieber Helps PETA With Pet Adoption Campaign

Justin Bieber's Jan. 2011 ad for PETA promoting pet adoption Justin Bieber's Jan. 2011 ad for PETA promoting pet adoption

Justin Bieber is throwing his superstar weight behind pet adoption.

In a new campaign for People for the Ethical Treatment of Animals (PETA), the teen singing sensation is lending his voice to help encourage people to give needy animals a good home.

“It’s really important that people adopt,” the Biebs said in a release. “I really encourage going out to an animal shelter or a place where you can get a dog who has been abandoned or doesn’t have a home.”

In the new poster for the campaign, the singer points to the camera above the words “Animals Can Make U Smile,” and “Adopt From Your Local Shelter,” in homage to his popular hit song, “U Smile.”

This is Beiber’s second campaign for PETA2, the youth-aimed branch of the organization.

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