NBC Uses Twitter To Help Launch New Drama ‘Grimm’
First Published: October 14, 2011 5:43 PM EDT Credit: NBC
LOS ANGELES, Calif. -- NBC is giving Twitter users a sneak peek at one of its new fall series.
Two weeks before the drama “Grimm” debuts on NBC, the network is making the first episode available to those who follow the show handle on Twitter.
Starting Friday, those people will receive a direct tweet with access information to preview the Oct. 28 premiere episode of “Grimm” (9 PM EDT).
NBC will also be screening the episode in 10 cities nationwide, starting Tuesday in Los Angeles and including Portland, Ore., where “Grimm” is filmed. Some of the show’s producers and cast members will be on hand for the Los Angeles and Portland events.
Showings are also set for Chicago, Philadelphia, Washington, Denver, Atlanta, Minneapolis, Phoenix and Seattle.
NBC Entertainment Marketing President Len Fogge, who announced the campaign Friday, said it’s a unique approach that matches the nature of the drama.
“Grimm” is a crime drama with supernatural overtones inspired by the classic Grimm Brothers fairy tales. The show stars David Giuntoli as a homicide detective who discovers he’s the descendant of an elite line of criminal profilers.
Other cast members are Bitsie Tulloch, Russell Hornsby, Silas Weir Mitchell, Reggie Lee and Sasha Roiz.
NBC’s promotion of the series also includes a 20-minute preview available on the network’s website, Hulu, iTunes and elsewhere.
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