Paris Hilton Sued For $35M For Wearing Wrong Hair

Paris Hilton arrives at the 17th Annual Race to Erase MS event co-chaired by Nancy Davis and Tommy Hilfiger at the Hyatt Regency Century Plaza on May 7, 2010 in Los Angeles, California. Paris Hilton arrives at the 17th Annual Race to Erase MS event co-chaired by Nancy Davis and Tommy Hilfiger at the Hyatt Regency Century Plaza on May 7, 2010 in Los Angeles, California.

Paris Hilton was sued Wednesday for allegedly wearing someone else’s hair.

A company that manufactures hair extensions claimed the 29-year-old socialite breached her contract to wear and promote their product when she sported the fake locks of a competitor in 2008.

Hairtech International Inc. is seeking $35 million in damages — 10 times what she was apparently paid under the contract. The fraud and breach-of-contract suit cites the heiress’ partying as contrary to Hairtech’s marketing campaign.

The filing also claims Hilton missed a launch party for the hair extension line because she was serving a stint in jail in 2007. Hilton served 23 days in 2007 after she was caught driving twice on a suspended license while on probation for reckless driving.

The filing states the company’s lost $6.6 million on the launch party alone, although a jury or judge will have to decide whether Hilton owes any money if the case goes to trial.

Phone and e-mail messages to Hilton’s publicist Dawn Miller were not immediately returned Wednesday.

The case isn’t the first time Hilton’s role as a pitchwoman has gotten her sued.

The producers of the film “Pledge This!” sued Hilton in 2008 in federal court in Miami, claiming she didn’t properly promote the film. A judge ruled last year that she didn’t owe the roughly $8.3 million it cost to the make the film, which played in fewer than two dozen theaters.

The court is still deciding how much, if any, of Hilton’s $1 million fee for “Pledge This!” she may have to return to filmmakers.

Copyright 2014 by Associated Press. All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.