Sanjaya Of ‘American Idol’ On Nationwide’s Side
First Published: August 21, 2008 12:41 PM EDT Credit: AP
Caption Sanjaya makes an appearance to benefit charity group World VisionLOS ANGELES, Calif. -- Former “American Idol” contestant Sanjaya has gone from “pitchy” to pitchman.
Sanjaya Malakar is selling Nationwide Insurance in a new ad that’s part of the Columbus, Ohio-based company’s campaign, “Life Comes at You Fast.”
Malakar says that’s something he knows from personal experience.
In a statement, he points out that he went from an unknown singer to appearing before of millions of people on “Idol.”
In the commercial, Malakar visits a wise man who tells him he needs a retirement plan — and a haircut. He sports a “ponyhawk” hairstyle similar to the one he made famous while competing on the Fox network show, where the judges often deem off-key singing “pitchy.”
Other celebrities who have poked fun at themselves for Nationwide include Kevin Federline, Fabio and MC Hammer.
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