‘Big Lebowski’ Invades Facebook
First Published: August 19, 2011 1:39 PM EDT Credit: Getty Images
NEW YORK, N.Y. -- The Dude abides, even on Facebook.
Universal Pictures has announced that “The Big Lebowski” is available for rent on the social network. Viewers can purchase a 48-hour rental window to the 1998 Coen brothers comedy for 30 Facebook credits or $3.
The digital release launches Universal’s Social Theater application, which combines streaming movies with social media interaction.
In recent months, studios have increasingly offered movies for rent on Facebook, eager to capitalize on its large network of users. Warner Bros. has offered “The Dark Knight,” and Paramount has released the “Jackass” films.
The cast of “The Big Lebowski” reunited Tuesday for the annual LebowskiFest in New York.
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