Tom Hiddleston Channels Inner Bad Boy For Jaguar

Tom Hiddleston has channeled his inner bad boy for a sexy new Jaguar advertising campaign.

On Wednesday, Jaguar North America revealed the latest installment in its “British Villains” marketing campaign, unleashing a two-minute spot on YouTube where Tom discusses what makes a great villain, from the front seat an F-Type Coupe.

“They say Brits make the best villains,” Tom says in the spot, in a deadly tone.

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“Speak with an eloquence that lets everyone know who’s in charge,” he adds, discussing the finer points of villainy, before wrapping up the campaign with a quote from William Shakespeare’s “Richard II” – “This blessed plot, this earth, this realm, this England.”

The campaign’s first clip, titled “Rendezvous,” was launched during the Super Bowl, and featured Ben Kingsley, Mark Strong and Tom.

-- Jolie Lash

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