Tom Hiddleston Channels Inner Bad Boy For Jaguar

Tom Hiddleston in Jaguar's 'The Art of Villainy' spot Tom Hiddleston in Jaguar's 'The Art of Villainy' spot

Tom Hiddleston has channeled his inner bad boy for a sexy new Jaguar advertising campaign.

On Wednesday, Jaguar North America revealed the latest installment in its “British Villains” marketing campaign, unleashing a two-minute spot on YouTube where Tom discusses what makes a great villain, from the front seat an F-Type Coupe.

“They say Brits make the best villains,” Tom says in the spot, in a deadly tone.

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“Speak with an eloquence that lets everyone know who’s in charge,” he adds, discussing the finer points of villainy, before wrapping up the campaign with a quote from William Shakespeare’s “Richard II” – “This blessed plot, this earth, this realm, this England.”

The campaign’s first clip, titled “Rendezvous,” was launched during the Super Bowl, and featured Ben Kingsley, Mark Strong and Tom.

-- Jolie Lash

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