Viral Strangers Kissing Video Explained: It's An Ad

Strangers in the promotional film for Wren, from Tatia Pilieva Strangers in the promotional film for Wren, from Tatia Pilieva

A viral video showing strangers kissing is part of a fashion ad campaign.

The video, which has racked up more than 23 million views since it was posted on YouTube on Monday, is a promotional clip for fashion line Wren.

The brand Tweeted a confirmation on Tuesday (for anyone wondering) that the sexy film was promotional in nature.

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Melissa Coker, Wren founder and creative director, told the Fashionista website that the brand tries to make clips that don’t feel “like a commercial.”

“We make these fashion films every season,” she told the website. “I strive to make them an interesting film that exists on its own rather than something that feels like a commercial, and it seems to be touching people — not only people who are in fashion and would see this, but also random guys who aren’t connected at all. I’ve had random guys texting me, ‘I saw your video, it’s — and I’m probably not saying this right — on the cover of Reddit.’”

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Awkward, sweet and sexy, the three-minute promo was shot by Tatia Pilieva, who apparently is in the film too.

-- Jolie Lash

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