ABC Promotes Their ‘Love For Paris’ In ‘Dirty Sexy’ Plug

Is ABC using Paris’ troubles to promote their new show?

It certainly appeared that way today to LA.

Plenty of people are asking about the message attached to an airplane, which was flying over Paris Hilton’s house in LA earlier today.

The message read “We Love Paris: The Darling Family.”

ABC is launching a new show in the fall, “Dirty Sexy Money,” about a ridiculously rich family whose last name, not coincidentally, is? Darling.

ABC has confirmed to Access Hollywood they did put out the advertisements for their show in Los Angeles today. The Paris reference ties into the family in the show owning homes in the French city.

“The absurdly wealthy Darlings of New York, who own lavish properties around the globe and frequently vacation in glitzy locales like London, Milan, the Swiss Alps and their beloved Paris, France have asked him to take over his father’s job as their personal lawyer, but the money that will allow him the freedom to be an altruistic do-gooder is only part of the picture,” reads a description on ABC.com.

The show stars Peter Krause (Six Feet Under) as Nick George, Donald Sutherland (Commander in Chief) as Tripp Darling, William Baldwin (The Squid and the Whale, Backdraft) as Sen. Patrick Darling, Natalie Zea (Eyes) as Karen Darling, Glenn Fitzgerald (Six Feet Under) as Rev. Brian Darling, Samaire Armstrong (The O.C.) as Juliet Darling, Seth Gabel (The Da Vinci Code) as Jeremy Darling, Zoe McLennan (JAG) as Lisa, Laz Alonso (Stomp the Yard) as Colin, and Jill Clayburgh (Running with Scissors) as Letitia Darling.

Talk about timing.