The backlash against MTV’s shockingly provocative TV show “Skins” continued on Friday as chewing gum giant Wrigley yanked their ads from the controversial series.
“Wrigley has decided to suspend any advertising during MTV’s ‘Skins’ as it is never our intent to endorse content that could offend our consumers,” a rep for Wrigley told Access Hollywood on Friday evening. “Any ads that previously aired during the show were part of a broader advertising plan with the network.”
Wrigley aired two commercials in Monday’s premiere episode - one for Extra gum and one for Orbit gum.
Taco Bell was the first advertiser to pull their marketing from the steamy scripted drama, with others expected to follow suit in the wake of child pornography and exploitation claims by the Parents Television Council against the show (which features underage children engaging in sex acts and using drugs).
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As previously reported on AccessHollywood.com, MTV said “Skins” – based on the acclaimed British series of the same name — is a show “that addresses real-world issues confronting teens in a frank way.
“We review all of our shows and work with all of our producers on an ongoing basis to ensure our shows comply with laws and community standards,” the network said in a statement released to the Associated Press on Friday. “We are confident that the episodes of ‘Skins’ will not only comply with all applicable legal requirements, but also with our responsibilities to our viewers.”