Earth Day is this Friday April 22 and who better to help us celebrate than eco-chic actress Alicia Silverstone, who teamed up with EcoTools for her second collection of eco-conscious, cruelty-free makeup bags and brushes for the company.
She especially loves the Hanging Valet from the limited-edition collection of pretty florals telling us it’s “the perfect accessory for toting around products when YOU travel – it’s eco-friendly, affordable and so pretty!”
And of course Alicia, who is a vegan ambassador and animal rights activist, fills her cosmetics bags with plenty of planet friendly products. “Many people think that eco-conscious products don’t perform as well – that’s truly not the case!”
Alicia tells us. “Here are some of my favorite products:”
-ECCO BELLA CONCEALER
-LA BELLA DONNA BLUSH
-LA BELLA DONNA MASCARA
-GREENBRIDGE SERUM FOR FACE
-TAMMY FENDER EPI-PEEL FOR A GOOD PORE SCRUB
Alicia also shares easy ways you can be green.
“Going green isn’t just about buying new eco-friendly products, it’s also about not being wasteful with the ones you already have. Prolong the life of your makeup brushes (like the luxurious ones in my EcoTools 6-Piece Brush Set & Bag!) by washing them regularly and keeping them in a clean place.”
“Get naturally beautiful locks and reduce electricity use while you’re at it by air drying your hair in the warmer months… once you let it go a few times, you’ll realize what gorgeous natural texture you already have.”
“Protect our furry friends and combat animal testing by using cruelty–free beauty products. Read the label carefully if you’re unsure.”
“It’s so important to be educated about harmful ingredients and fillers in your beauty products – read up on the facts and protect your beautiful self!”
The EcoTools by Alicia Silverstone collection ranges in price from $7.99 to $15.99. For more info, check out www.ecotools.com.