Gwyneth Paltrow’s Goop Comes To Life For The Holidays

Gwyneth Paltrow’s lifestyle site Goop is alive and well in
the analog world.

Paltrow, with a hand from the fashion house of Valentino,
hosted the media Wednesday at her pop-up shop Goop Mrkt, open through Dec. 24
at The Shops at Columbus Circle in midtown Manhattan’s Time Warner Center.

“It’s so nice for all of us as a company to experience
the digital come to life in brick and mortar, and to be able to bring the whole
lifestyle piece to an actual physical store,” Paltrow told The Associated
Press.

Among the beauty products, housewares and other goods
selected by Paltrow for the shop is a playful collection of sparkly,
star-adorned dresses, jackets, sneakers and accessories from Valentino creative
directors Maria Grazia Chiuri and Pierpaolo Piccioli for the capsule collection
dubbed Valentino x goop. They’re displayed in the shop under a bright Wonder
Woman mural.

“I think of the Wonder Woman aesthetic being like Goop
in a dream,” Paltrow said. “It’s kind of like the highest possible
end of what we do, you know. And it’s fantasy in a way. It’s really high
fashion and it really embodies the luxury aspect of the business.”

She said busy moms like herself must be Wonder Women on a
regular basis.

Paltrow said she enjoyed Thanksgiving with her
“consciously uncoupled” ex Chris Martin and their kids, along with
singing on Coldplay’s track “Everglow” from the band’s upcoming
album.

“We had a really nice time,” she said.

As for Christmas, Paltrow hadn’t given much thought to what
she’d like as a gift.

“I wouldn’t mind something from the Valentino
collaboration, and I really like that new Apple Watch, the Hermès Apple Watch.
I got my eye on that,” she smiled.

Paltrow wore one of the Valentino pieces, a tulle
mini-dress.

It’s not the first Goop pop-up. The company has set them up
in Dallas and Chicago in the past.

“It’s a lot of work getting it together for such a
short amount of time, but we have a great time doing it,” Paltrow said.