The scene: A diner and a jukebox. A nostalgic song. A long fade to black. It worked as a finale for “The Sopranos.” It now marks a new beginning for “The Clintons.”
Hillary Rodham Clinton’s presidential campaign on Tuesday unveiled its new campaign song with a Web video that spoofs the final scene of the popular HBO mobster series. HBO had no involvement in the project, a representative for the network told Access Hollywood.
The video and the announcement of Celine Dion’s “You and I” as the official Clinton tune cap a monthlong, interactive Internet campaign that drew more than a million viewers to the Clinton campaign Web site and to YouTube, the popular online video display room.
It also illustrates the growing reliance by some of the more technologically savvy campaigns to connect with voters and potential donors in a clever, relatively inexpensive format that is infused with pop culture references, contemporary themes or intimate moments.
Just this week, the campaign of former Massachusetts Gov. Mitt Romney, a Republican, posted a video featuring Romney’s wife, Ann, narrating scenes of Christmas vacation last year when the family reached the decision to pursue the White House.
In the new Clinton clip, Hillary Clinton, like Tony Soprano, spins through the musical selections in a diner in Mt. Kisco, N.Y., near her home in Chappaqua, as her husband, former President Clinton, quizzes her about the campaign and the song contest winner.
The Soprano touches are subtle but perfectly obvious to any fan of the series.
The music that plays through the video is not Dion’s but Journey’s “Don’t Stop Believin,”’ the same song that Tony Soprano chooses from the jukebox in the show’s final scene. At one point, actor Vince Curatola, who played New York mob boss Johnny “Sack” Sacramoni in the series, walks menacingly by the Clintons’ table.
Tony Soprano ordered onion rings. Hillary orders carrots for Bill. “No onion rings?” the former president asks forlornly.
“Where’s Chelsea?” Sen. Clinton asks. Outside a car tire hits the curb. “Parallel parking,” President Clinton replies.
How’s the campaign going?” he asks.
“Well, like you always say, focus on the good times.”
“So what’s the winning song,” he presses.
“My money is on Smash Mouth,” he says. “Everybody in America wants to know how it’s going to end.”
“Ready?” Hillary asks.
The scene fades to black.
But, no, unlike the Sopranos, it’s not over. You can click to hear Dion’s song. A new page pops up. The most prominent word stands out against a red background: “Contribute.”