Oscar winner Jennifer Hudson, “Desperate Housewives” actress Felicity Huffman and model turned talk show host Tyra Banks are among the latest celebs to help out Dove’s Campaign for Real Beauty: the Dove Deodorant Sleeveless Ready Celebrity Auction.
The brand’s latest campaign stems from their deodorant line. According to Dove, studies suggest that only eight percent of women admit to feeling beautiful when they go sleeveless. The new campaign recruited the celebs as well as model Elle Macpherson, actress Queen Latifah, Access Hollywood fashion correspondent Stacy London and Project Runway winner Chloe Dao to personalize and sign sleeveless t-shirts.
Beginning this month, visitors to Dove.com can bid on celeb designed tees. The clothing items will be auctioned off with the the proceeds benefiting self-esteem workshops through UNIQUELY ME! A Girl Scouts USA Program, sponsored by the Dove Self-Esteem Fund.
“At 4’11 and Â¾ it took me 35 years to think I was pretty cute, the campaign is teaching girls about real beauty and being confident in (my) own self,” Dao told AccessHollywood.com.
For her t-shirt, Dao said she chose one from her own line.
“I chose my favorite sleeveless design that I made 6 years ago. I love the back - an open back,” she said. “I think if you are going to do it you show as much skin as you can.