Lance Armstrong and Ben Stiller are feuding — for charity.
The cycling star, whose Livestrong charity has raised millions of dollars for cancer research, has new competition in actor Ben Stiller, who launched his Stillerstrong charity earlier this week.
The charity, which supports the Save The Children’s Ceverine Community School Project in Haiti, is for real, but Ben’s promotion of it is pure comedy, satirizing Lance’s trademark yellow wristbands with his own yellow “Stillerstrong” headbands.
In a YouTube video posted by Lance on the Livestrong blog on Friday in response to a YouTube challenge from Ben, Lance asked the star to stop his charity efforts.
“You’ve been a great friend of mine for a long time and I really appreciate your support,” Lance said in the video. “Putting me in [the movie] ‘Dodgeball’ was one of the highlights of my life.”
But, he said jokingly, use of the name “Stillerstrong” was unacceptable.
“We’ve gone after a lot of people for using the name ‘anything’-strong,” he said, sitting amongst the Livestrong board at a conference table. “We’ve gone after people with the name Armstrong. The Army is using ‘Army Strong,’ we’re going to sue the Army. We’re pretty irate about this.”
The board then voted to pursue legal action against Stillerstrong — leaving the next move in the joking YouTube video feud up to Ben.