Martha Stewart is heading to cable.
The lifestyle queen has signed a deal to move her daily program to the Hallmark Channel, effective this September. “The Martha Stewart Show” is currently syndicated to broadcast channels across the country.
The announcement was made Tuesday by Stewart and Hallmark.
After Stewart’s show, Hallmark will air 90 minutes of programming created by Stewart’s production company.
Stewart’s move echoes that of fellow daytime star Oprah Winfrey, who is leaving her syndicated show next year and will set up shop at a network created for her by Discovery Communications. Stewart won’t get her own network, but her company will control two and a half hours of programming in daytime each weekday.