Mary-Kate and Ashley Olsen are bringing their boho chic style to JC Penney stores with a new affordable juniors collection.
According to Women’s Wear Daily, the style maven twins will launch Olsenboye, a line of causal sportswear inspired by teens from around the world. Future Olsenboye collections will highlight the style and trends of different cities from across the globe.
“Ashley and I felt strongly about creating a unique experience to reach the teen customer,” Mary-Kate said in a statement.
“Olsenboye is an extension of the Dualstar brand delivering trend-based fashion at affordable prices,” Ashley added.
The collection, which is slated to include denim, bottoms, tops, dresses, skirts, shorts, jackets, will range in cost from $20 to $50.
The twins will launch a preview collection at JC Penney on November 6, and Olsenboye will get its full launch in February 2010.
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