People magazine and the Entertainment Industry Foundation (EIF) will co-host the official SAG Awards Gala, held immediately following the 15th Annual Screen Actors Guild Awards on Sunday, Jan. 25 on the back lot of the Shrine Exposition Center.
Tony Schubert of Los Angeles-based Event Eleven will design and produce the gala for the first time this year, while famed chef Wolfgang Puck returns to create the gala’s culinary delights for the second consecutive year.
The SAG Awards Gala has been a cornerstone of the People, EIF, SAG relationship for the past 13 years.
On this night, the three organizations come together to salute the charitable efforts of actors in their communities and to make an annual donation to the SAG Foundation.
This year’s $100,000 gift from People and EIF will support the foundation’s scholarships and emergency assistance to SAG members and reading programs around the nation.
“We’re proud to once again support the SAG Foundation and to celebrate the SAG Awards at this very special event,” said Larry Hackett, managing editor, People. “It’s our way of thanking television and film performers for another great year.”
Actors play a crucial role in EIF’s broad-reaching impact.
“We are privileged to witness the enduring generosity of so many amazing celebrities and the direct impact their involvement has on our community,” says EIF’s President and CEO Lisa Paulsen. “EIF is also very grateful for the ongoing support of our partner People magazine which helps us touch the lives of millions of people all year long.”
EIF and People have partnered on a variety of causes for more than a decade. Together they have reached hundreds of millions of people with important health, education and prevention messages.
As a philanthropic leader of the entertainment industry, the Entertainment Industry Foundation has distributed hundreds of millions of dollars – and provided countless volunteer hours – to support charitable initiatives addressing critical health, education and social issues. Most notably, EIF was instrumental in launching Stand Up To Cancer, a movement created to raise funds to accelerate groundbreaking research and bring new therapies to patients more quickly.
The campaign has raised more than $100 million and featured an historic multi-network commercial-free telecast aired in over 170 countries with more than 100 celebrities donating their time and talents. For more information visit www.eifoundation.org.
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