This week, the Academy of Television Arts & Sciences revealed its Key Art for the 2010 Primetime Emmy Awards, fittingly themed “Starry, Starry Night.”
With this unveiling online at Emmys.com, the Television Academy also announced The Primetime Emmys Poster Online Giveaway, marking the first time a high-quality, collectible, Primetime Emmy Awards poster will be made available to the public.
The art’s glittering backdrop and sapphire hues mirror a midnight sky blanketed with stars, much like Emmy night itself.
Today’s biggest names in television will flock to downtown Los Angeles on Sunday, August 29 to catch a glimpse of the true star of the evening: the gold Emmy statuette. In the artwork, Emmy stands center stage, dramatically lit with oversized EMMY letters rising behind her.
The sparkling, blue piettes that fill the wording hint at the glamour of the evening, emulating the dazzling gowns that will adorn the stars filling the Red Carpet and Nokia Theatre on Primetime Emmy Awards night.
As Television Academy Art Director, Scott Buford, notes, “We wanted the artwork to enable our viewers to feel the anticipation and excitement that ensues when the house lights are raised and cameras start to roll on Emmy night.”
The Key Art will be utilized across all platforms – in all Primetime Emmy print and collateral, online and motion graphics. For the first time ever, the 2’ x 3’ poster developed from this exclusive piece of art will be available to the public via The Primetime Emmys Poster Online Giveaway, sponsored by the Academy of Television Arts & Sciences.
One hundred (100) lucky winners will receive the 62nd Emmy Awards poster, of which only a limited number (750) are printed. The Primetime Emmys Poster Online Giveaway began on Tuesday, June 15, 2010 and will end on Tuesday, July 6, 2010 at 11:59:59 p.m. PT.
Participants can enter the online giveaway each week starting on four successive Tuesdays – June 15, 22, 29 and July 6 – at www.Emmys.com by clicking on the contest button and completing and submitting the entry form. The total of 100 winners will be randomly drawn in blocks of 25 at the conclusion of each week. Entrants are eligible to win only once. For more information, go to www.Emmys.com.
Nominations for the Primetime Emmy Awards will be announced Thursday, July 8 at 5:40 a.m. PT from the Leonard H. Goldenson Theatre at the headquarters for the Academy of Television Arts & Sciences in North Hollywood, CA. The nominations announcement will also be streamed live at www.Emmys.com.
The 62nd Primetime Emmy Awards will air live coast to coast on Sunday, August 29 (8-11 p.m. EST) on NBC and will originate from the Nokia Theatre L.A. LIVE in Los Angeles. The telecast will be produced by Don Mischer and hosted by Jimmy Fallon.
Copyright © 2024 by NBC Universal, Inc. All Rights Reserved.
This material may not be republished, broadcast, rewritten or redistributed.