Taylor Swift Performing At The Super Bowl? Not Happening!

Taylor Swift will not be headed to the Super Bowl Halftime Show – and it’s because of soda?!

Reports are bubbling that Taylor would sing at the big game, but a source tells Access Hollywood it’s “not happening.”

The reason Taylor won’t be performing at Levi’s Stadium in Santa Clara, Calif., is her existing deal with Diet Coke and the Super Bowl is sponsored by Pepsi, the source noted.

PHOTOS: Taylor Swift’s Stage Style Evolution

Britney Spears is also rumored to be a contender for the 2016 Halftime Show.

Recent Super Bowl Halftime Show performers include Katy Perry (2015), Bruno Mars (2014), Beyonce (2013), Madonna (2012) and The Black Eyed Peas (2011).

— Jesse Spero

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