Longtime PETA supporter Alicia Silverstone has taken off her clothes in a new ad campaign for the organization.
In a series of print and video spots, the very naked (though covered where it counts) actress poses, sprawled out in front of a pool.
In the print version, the words “I’m a Alicia Silverstone, and I’m a vegetarian,” appear above the nude actress. Silverstone says the same words in the video rendition of the ad, also noting that “there’s nothing in the world that’s changed me as much as this. I feel so much better and have so much more energy.”
The PETA-Silverstone campaign will air on Food Network, Lifetime and E! in Houston before expanding nationwide.
PETA chose Houston for the campaign because they noted in a statement, “it repeatedly ranks among the least healthy in the country.”
Dave Meyers who has directed videos for Missy Elliot, helmed the clip.
Silverstone is a longtime vegetarian advocate. “I wasn’t always a vegetarian, but I’ve always loved animals,” the actress said in a statement. “Physically the effect [of going veggie] has been amazing. Once I went vegan, I lost the weight.”